What is the Goal of a Design Jam?

FOR EMPLOYERS:

• Provide exposure to cutting-edge usability techniques
• Apply new prototyping/mock-up technologies
• Solution to a design problem
• Deeper knowledge of user-centered design techniques that students practice
• Engage with student talent for recruiting needs
• Evaluate talent, skills and “fit” for organizational needs
• Develop your company brand/presence at the School of Information

• FOR STUDENTS:
• Get exposure of real-world design problems
• Develop design skills
• Learn from peers through collaboration/team experience
• Network with employers
• Showcase skills and competencies to employers
• Organizational impact by solving a design problem